Peter Van Eck

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Peter Van Eck

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Opinion Leaders' Role in Innovation Diffusion

Peter Van Eck | Published Wednesday, March 10, 2010 | Last modified Saturday, April 27, 2013

This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion

Under development.

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