In the consumer advice network, users with connections can interact with each other, and the network topology will change during the opinion interaction. When the opinion distance from i to j is greater than the confidence threshold, the two consumers cannot exchange opinions, and the link between them will disconnect with probability DE. Then, a link from node i to node k is established with probability CE and node i learning opinion from node k.

the model can be used to describe the product diffusion in an Advance Selling Strategy. this model takes into account the consumers product adoption, and describe consumer’s online behavior based on four states.