The model is designed to simulate the behavior and decision-making processes of individuals (agents) in a social network. It aims to represent the changes in individual probability to take any action based on changes in attributes. The action is anything that can be reasonably influenced by the three influencing methods implemented in this model: peer pressure, social media, and state campaigns, and for which the user has a decision-making model. The model is implemented in the multi-agent programmable environment NetLogo 6.3.0.

The present model was created and used for the study titled ``Agent-Based Insight into Eco-Choices: Simulating the Fast Fashion Shift.” The model is implemented in the multi-agent programmable environment NetLogo 6.3.0. The model is designed to simulate the behavior and decision-making processes of individuals (agents) in a social network. It focuses on how agents interact with their peers, social media, and government campaigns, specifically regarding their likelihood to purchase fast fashion.

How do bots influence beliefs on social media? Why do beliefs propagated by social bots spread far and wide, yet does their direct influence appear to be limited?

This model extends Axelrod’s model for the dissemination of culture (1997), with a social bot agent–an agent who only sends information and cannot be influenced themselves. The basic network is a ring network with N agents connected to k nearest neighbors. The agents have a cultural profile with F features and Q traits per feature. When two agents interact, the sending agent sends the trait of a randomly chosen feature to the receiving agent, who adopts this trait with a probability equal to their similarity. To this network, we add a bot agents who is given a unique trait on the first feature and is connected to a proportion of the agents in the model equal to ‘bot-connectedness’. At each timestep, the bot is chosen to spread one of its traits to its neighbors with a probility equal to ‘bot-activity’.

The main finding in this model is that, generally, bot activity and bot connectedness are both negatively related to the success of the bot in spreading its unique message, in equilibrium. The mechanism is that very active and well connected bots quickly influence their direct contacts, who then grow too dissimilar from the bot’s indirect contacts to quickly, preventing indirect influence. A less active and less connected bot leaves more space for indirect influence to occur, and is therefore more successful in the long run.

The main function of this simulation model is to simulate the onset of individual panic in the context of a public health event, and in particular to simulate how an individual’s panic develops and dies out in the context of a dual information contact network of online social media information and offline in-person perception information. In this model, eight different scenarios are set up by adjusting key parameters according to the difference in the amount and nature of information circulating in the dual information network, in order to observe how the agent’s panic behavior will change under different information exposure situations.

An agent-based framework to simulate the diffusion process of a piece of misinformation according to the SBFC model in which the fake news and its debunking compete in a social network. Considering new classes of agents, this model is closer to reality and proposed different strategies how to mitigate and control misinformation.

This model contains MATLAB code describing the virtual worlds framework used in the paper entitled “Polarization in Social Media: A Virtual Worlds-Based Approach.” The parent directory contains driver code for replicating results from the paper. Additionally, the source code is structured by three directories:

• Data Structures: Contains classes and objects used in the code, such as the virtualWorlds.m
• Metrics: Contains code which computes metrics, such as congruentLinks.m
• Visualization: Contains code for generating pictures and plots, such as drawSystemState.m

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The Social Identity Model of Protest Emergence (SIMPE), an agent-based model of national identity and protest mobilisations.

I developed this model for my PhD project, “Polarisation and Protest Mobilisation Around Secessionist Movements: an Agent-Based Model of Online and Offline Social Networks”, at the University of Glasgow (2019-2023).

The purpose of this model is to simulate protest emergence in a given country where there is an independence movement, fostering the self-categorisation process of national identification. In order to contextualised SIMPE, I have used Catalonia, where an ongoing secessionist movement since 2011 has been present, national identity has shown signs of polarisation, and where numerous mobilisations have taken place over the last decade. Data from the Catalan Centre of Opinion Studies (CEO) has been used to inform some of the model parameters.

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This is an interdisciplinary agent-based model with Monte Carlo simulations to assess the relative effects of broadcast and contagion processes in a multiplex social network. This multiplex approach models multiple channels of informal communication - phone, word-of-mouth, and social media - that vary in their attribute values. Each agent is an individual in a threatened community who, once warned, has a probability of warning others in their social network using one of these channels. The probability of an individual warning others is based on their warning source and the time remaining until disaster impact, among other variables. Default parameter values were chosen from empirical studies of disaster warnings along with the spatial aspects of Coos Bay, OR, USA and Seaside, OR, USA communities.

This project attempts to model how social media platforms recommend a user followers based on their interests, and how those individual interests change as a result of the influences from those they follow/are followed by.

We have three types of users on the platform:

Consumers (🔴), who update their interests based on who they’re following.
Creators (⬛), who update their interests based on who’s following them.
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Communication processes occur in complex dynamic systems impacted by person attitudes and beliefs, environmental affordances, interpersonal interactions and other variables that all change over time. Many of the current approaches utilized by Communication researchers are unable to consider the full complexity of communication systems or the over time nature of our data. We apply agent-based modeling to the Reinforcing Spirals Model and the Spiral of Silence to better elucidate the complex and dynamic nature of this process. Our preliminary results illustrate how environmental affordances (i.e. social media), closeness of the system and probability of outspokenness may impact how attitudes change over time. Additional analyses are also proposed.