Communication processes occur in complex dynamic systems impacted by person attitudes and beliefs, environmental affordances, interpersonal interactions and other variables that all change over time. Many of the current approaches utilized by Communication researchers are unable to consider the full complexity of communication systems or the over time nature of our data. We apply agent-based modeling to the Reinforcing Spirals Model and the Spiral of Silence to better elucidate the complex and dynamic nature of this process. Our preliminary results illustrate how environmental affordances (i.e. social media), closeness of the system and probability of outspokenness may impact how attitudes change over time. Additional analyses are also proposed.

Digital social networks facilitate the opinion dynamics and idea flow and also provide reliable data to understand these dynamics. Public opinion and cooperation behavior are the key factors to determine the capacity of a successful and effective public policy. In particular, during the crises, such as the Corona virus pandemic, it is necessary to understand the people’s opinion toward a policy and the performance of the governance institutions. The problem of the mathematical explanation of the human behaviors is to simplify and bypass some of the essential process. To tackle this problem, we adopted a data-driven strategy to extract opinion and behavioral patterns from social media content to reflect the dynamics of society’s average beliefs toward different topics. We extracted important subtopics from social media contents and analyze the sentiments of users at each subtopic. Subsequently, we structured a Bayesian belief network to demonstrate the macro patters of the beliefs, opinions, information and emotions which trigger the response toward a prospective policy. We aim to understand the factors and latent factors which influence the opinion formation in the society. Our goal is to enhance the reality of the simulations. To capture the dynamics of opinions at an artificial society we apply agent-based opinion dynamics modeling. We intended to investigate practical implementation scenarios of this framework for policy analysis during Corona Virus Pandemic Crisis. The implemented modular modeling approach could be used as a flexible data-driven policy making tools to investigate public opinion in social media. The core idea is to put the opinion dynamics in the wider contexts of the collective decision-making, data-driven policy-modeling and digital democracy. We intended to use data-driven agent-based modeling as a comprehensive analysis tools to understand the collective opinion dynamics and decision making process on the social networks and uses this knowledge to utilize network-enabled policy modeling and collective intelligence platforms.

Studies on the fundamental role of diverse media in the evolution of public opinion can protect us from the spreading brainwashing, extremism, and terrorism. Many fear the information cocoon may result in polarization of the public opinion. The model of opinion dynamics that considers different influences and horizons for every individual, and the simulations are based on a real-world social network.

A model for simulating the evolution of individual’s preferences, incliding adaptive agents “falsifying” -as public opinions- their own preferences. It was builded to describe, explore, experiment and understand how simple heuristics can modulate global opinion dynamics. So far two mechanisms are implemented: a version of Festiguer’s reduction of cognitive disonance, and a version of Goffman’s impression management. In certain social contexts -minority, social rank presure- some models agents can “fake” its public opinion while keeping internally the oposite preference, but after a number of rounds following this falsifying behaviour pattern, a coherence principle can change the real or internal preferences close to that expressed in public.

This is an agent-based model, simulating wolf (Canis Lupus) reappearance in the Netherlands. The model’s purpose is to allow researchers to investigate the reappearance of wolves in the Netherlands and the possible effect of human interference. Wolf behaviour is modelled according to the literature. The suitability of the Dutch landscape for wolf settlement has been determined by Lelieveld (2012) [1] and is transformed into a colour-coded map of the Netherlands. The colour-coding is the main determinant of wolf settlement. Human involvement is modelled through the public opinion, which varies according to the size, composition and behaviour of the wolf population.

[1] Lelieveld, G.: Room for wolf comeback in the Netherlands, (2012).

Aroused public opinion has led to public debates on social responsibility issues in food supply chains. This model based op opinion dynamics and the linkages between involved actors simulates the public debate leading to the transitions.

The model formalizes a situation where agents embedded in different types of networks (random, small world and scale free networks) interact with their neighbors and express an opinion that is the result of different mechanisms: a coherence mechanism, in which agents try to stick to their previously expressed opinions; an assessment mechanism, in which agents consider available external information on the topic; and a social influence mechanism, in which agents tend to approach their neighbor’s opinions.