This is a simulation of an insurance market where the premium moves according to the balance between supply and demand. In this model, insurers set their supply with the aim of maximising their expected utility gain while operating under imperfect information about both customer demand and underlying risk distributions.

There are seven types of insurer strategies. One type follows a rational strategy within the bounds of imperfect information. The other six types also seek to maximise their utility gain, but base their market expectations on a chartist strategy. Under this strategy, market premium is extrapolated from trends based on past insurance prices. This is subdivided according to whether the insurer is trend following or a contrarian (counter-trend), and further depending on whether the trend is estimated from short-term, medium-term, or long-term data.

Customers are modelled as a whole and allocated between insurers according to available supply. Customer demand is calculated according to a logit choice model based on the expected utility gain of purchasing insurance for an average customer versus the expected utility gain of non-purchase.

HOW IT WORKS

This model consists of three agents, and each agent type operates per business theories as below.
a. New technologies(Tech): It evolves per sustaining or disruptive technology trajectory with the constraint of project management triangle (Scope, Time, Quality, and Cost).
b. Entrepreneurs(Entre): It builds up the solution by combining Tech components per its own strategy (Exploration, Exploitation, or Ambidex).
c. Consumer(Consumer): It selects the solution per its own preference due to Diffusion of innovation theory (Innovators, Early Adopters, Early Majority, Late Majority, Laggards)
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This is a simulation model of an intelligent agent that has the objective to learn sustainable management of a renewable resource, such as a fish stock.